Brand of The Week: Anastasia Beverly Hills

Anastasia Beverly Hills (ABH) is a multi-million dollar cosmetic company that was founded by Romanian eyebrow pioneer, Anastasia Soare. Anastasia is known as the queen of eyebrow shaping and has the celebrity clientele to prove it, some noteworthy names include: Kim Kardashian, Penelope Cruz, Oprah Winfrey, and Heidi Klum. According to the Anastasia Beverly Hills “About” section on their website, the cosmetic company branched out from eyebrow products and began incorporating other cosmetics into their brand in 2014. Since then they have introduced several makeup artist collaboration eyeshadow palettes, eyeliners, foundations and more.

While their eyebrow products remain the forefront of their cosmetic line, ABH has received praise regarding the color selection in their foundation line. Anastasia’s daughter, Norvina, is the main product developer for the company and focuses heavily on including all skin tones when it comes to creating foundation colors. It is important to her to get the colors as accurate to each skin tone as possible, even if that means a delay in the product’s launch. The attention to detail and the passion that Anastasia and Norvina have for makeup makes ABH the brand of the week. If you are interested in browsing their makeup selection or learning more about the company, I have linked their website and social media down below.


Instagram: @anastasiabeverlyhills@norvina